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The Benefits Of Bespoke Branding to Companies

There’s something very special about seeing your company’s logo emblazoned across different items, whether that be something as simple as a pad of paper, or something more complex like a full uniform for your staff. The benefits that stem from such bespoke branding are wide and varied, and extend to both tangible qualities, such as the professionalism it conveys, to the more intangible – the innate self-confidence it can help provide your staff, for instance. The team here at Lemon, a leading workplace solutions provider offering bespoke branding, wanted to look at the various benefits that such personalisation helps offer a company.



Improved Professionalism


Let’s first run through a scenario, shall we? You’re a businessman who’s going to meet the Managing Director of a company that you’re potentially going to work with. As you stroll through the glass revolving doors, and through to the meeting room, you’re struck by something: everything is company branded. The cup of coffee you’ve assented to comes in a mug with a company logo. The pad of paper on which you’re making your notes has a company footer, and you can’t help but feel that you’re dealing with a company that know what they’re talking about. That, is the power of bespoke branding. It oozes class and a sense that your business is well-established, and, more importantly, well respected.


Improved Internal Company Confidence


One of the more intangible benefits to bespoke branding is the boost it can help provide to your own company. It’s one thing outwardly invoking respect from competitors and potential clients, it’s even better to do that within your own ranks. Having branded items created for your company instils a swagger into your employees, and more of a sense of pride within your employees. For a company to grow to its fullest potential (whatever service or product it happens to offer) its team all need to be behind its core ethos and vision. The more you can cement that confidence, therefore, the better.


This company confidence is especially important, at the minute, where other facets of a business may feel so fragmented. With many companies still working from home (or at least splitting work hours between home and the office) and with an uncertain economic cloud looming overhead, reaffirming that sense of team and community within your workspace – wherever that happens to be – is going to prove critical moving forward.


Under-The-Radar Marketing


Now, what do we mean by this? We’re all aware of the benefits of more explicit marketing, paid adverts, social media campaigns, media appearances, etc. But there’s also a lot to be said for the more subliminal. The kind of marketing that lodges your company at the back of someone’s mind, having it nestle in there until the time that person needs exactly your services. What bespoke branding does, is help feed into this idea of overall brand recognition and brand strength; it fosters a more cohesive brand vision, overall. By using items with your own branding on it (which, it’s important to bear in mind, should display a

degree of consistency across all the various items), you add another string to your company’s bow.


What Does Lemon Offer?


Here at Lemon, we offer a wide range of bespoke branding options, ranging from office stationery to clothing. The truth, is that if there’s something you want branded, then we’ll more than likely be able to provide the solution!


On The Move


Amongst our most popular items are our branded water bottles. In an increasingly environmentally-conscious era, people are looking to alternatives to buying single-use disposable bottles of water. Carrying around your own branded bottle of water is a cheaper and more sustainable way of keeping hydrated.


In The Office


Branded office stationery is one of the best ways to get everyone in your office on the same page (if you’ll pardon the pun). We offer business cards, pens and pencils, paper pads, post it notes and more.


Clothing


We offer everything from hoodies to embroidered shirts, aprons to caps. If you can wear it, we can brand it. If you need school leavers’ hoodies, are looking to staff a yacht crew or simply want something a bit more professional, our high-quality items of clothing will be a great fit.


Restaurants


Brand strength is immensely important to restaurants, and especially to those looking to build a franchise or start up a chain. Printed greaseproof/serving paper can help a restaurant establish its brand, something which is essential in such a turbulent industry.


With such a wealth of competition now out there in the business world, it’s becoming increasingly difficult to find ways in which to elevate yourself from the rest of the pack, so to speak. Bespoke branding is one such method. One which by no means every company will consider. So, if you’d like to find out more about our bespoke branding services, then get in touch! Contact Lemon today by emailing us on info@lemon.co.uk or by calling us on 01403 338 787.

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